Welcome to Predictive Marketing Vendors.com
49 Companies with 50 solutions in 6 Categories.

Predictive Marketing enables personalization of content and messaging to customers for maximum effect. This site serves you, the retailer, to identify vendors that provide solutions to online retailers that fall under the predictive marketing umbrella.

Because predictive marketing is a broad topic and making sense of vendor offerings can sometimes be difficult, we have attempted to categorize the various vendor products into a clear set of solution categories. Each category has a concise definition at the bottom of this page. We welcome input from the community on the category names, their definitions and any categories that we are missing.

In addition to these categories, some vendors focus primarily on delivering personalized content on the retailer's web site and others primarily on email marketing. Vendors in the latter group are indicated with the envelope icon:  Many vendors do both but we've classified them into one or the other based on which of their offering has more focus or is more mature.

With 50 solutions already and no doubt more to come, for this resource to be truly useful, it was important to us to narrow our vendor selections according to these criteria:

  • Currently, vendor must have a web site in English
  • Vendor's offering must be targeted at online retailers and not just general content publishers.
  • Solutions must go beyond predictive analytics and actually enable the delivery of the right marketing mesage to the right customer.
  • Currently, vendors that include predictive marketing features as components of a full-fledged e-commerce platform are not included

Please use a desktop browser. Then, in the grid below, you will be able to sort, filter and group vendor offerings by using the menu that drops from each column header. You can also expand each record using the + icon to see additional notes, and some example clients. Not having any examples listed means we were either unable to find any publicly listed client references on the vendor site or the vendor is very well-known with hundreds of customers. In addition, for most vendors, you'll be able to see some key information from the vendor's page on Crunchbase, the leading online database of technology companies, people, and investors.

If you are a vendor who is not listed or don't think your solution is in the right category or all the right categories, or would like us to add some example clients, please don't hesitate to contact us.

We have plans for a lot more information such as describing specific categories in-depth, solution comparisons and much more. Please use this button to share this resource and after sharing, it will offer you to follow our CEO, Alex Hisen, so we can keep you updated on new info we add.

Webwww.15gifts.com15gifts-com15GiftsBrighton, UKGuided SellingT-Mobile
Webwww.4-tell.com4-tell4-TellPortland, ORProduct RecommendationsColumbia, IcebreakerSMB
Emailwww.agilone.comagiloneAgilOneMountain View, CAProduct RecommendationsMooseJaw, Sports Authority, Roots, Deckers, Lucy
Webwww.attraqt.comlocaytaAttraqt (fka Locayta)London, UK; New York, NYProduct RecommendationsBoohoo, Eddie Bauer, Kate Spade, Laura Ashley, TimberlandAcquired Fredhopper from SDL
Webwww.barilliance.com/personalized-email-recommendations/barillianceBarillianceIsraelProduct Recommendations3balls.com, EyeBuyDirect, US Appliance, Skis.com
Webwww.baynote.combaynoteBaynoteSan Jose, CAProduct RecommendationsJ.Crew, Oakley, hayneedle, shoebuyAcquired by Kibo/MarketLive
Emailbizzy.iobizzy-2BizzySan Francisco, CAOffer OptimizationSMB, Acquired by SendGrid
Emailbeeketing.combeeketingBeeketingSingaporeProduct RecommendationsSMB
Webbloomreach.combloomreachBloomreachMountain View, CABloomSearchPersonalized Search & NavigationWilliams-Sonoma, Staples, Wayfair, Neiman Marcus, Toys R Us
Emailwww.bluecore.comtriggermailBluecore (fka Triggermail)New York, NYProduct RecommendationsGap, Rue La La, BCBG, Express, Nike, Lucky, Callaway, Jackthreads, Evo, Brooks Brothers, Joie
Emailwww.getblueshift.comblueshift-labsBlueshift LabsSan Francisco, CAProduct Recommendations
Emailwww.boomtrain.comboomtrainBoomtrainSan Francisco, CAProduct Recommendations
Webwww.certona.com/solutions/product-finder/certonaCertonaSan Diego, CAProduct FinderGuided Selling
Emailwww.custora.comcustoraCustoraNew York, NYOffer OptimizationCrocs, Guess, Backcountry.com, Bonobos
Emailmagento.dotmailer.comdotmailerDotmailerLondon, UKdotmailer for MagentoProduct RecommendationsVizio, Converse
Webwww.dynamicyield.comdynamic-yieldDynamic YieldNew York, NY; IsraelProduct RecommendationsUnder Armour, Pacsun, Sephora
Webwww.evergage.comevergageEvergageSomerville, MAProduct RecommendationsAshley Stewart, Academy Sports, Rue la la, Shoeline.com, Newegg
Webwww.fanplayr.comfanplayrFanplayrPalo Alto, CARule-based on-site offerseBags, heels.com, Sur La Table
Emailwww.freshrelevance.comtriggered-messagingFresh Relevance (fka Triggered Messaging)Southampton, UKProduct RecommendationsSMB
Webwww.granify.comgranifyGranifyEdmonton, ABOffer Optimization
Emailwww.jetlore.comjetloreJetloreSunnyvale, CAProduct RecommendationsOne Kings Lane, eBay, Groupon, UniqloSemantic analysis of product metadata
Mobilewww.kahuna.comkahunaKahunaPalo Alto, CAOffer OptimizationOverstock.com, 1-800-Flowers, Dollar Shave Club, One Kings Lane
Emailwww.klaviyo.comklaviyoKlaviyoBoston, MARule-based triggered emailsHuckberry, ChubbiesSMB
Emailwww.kevy.comkevyKevyAtlanta, GARule-based triggered emailsSMB
Emailwww.listrak.comlistrakListrakLititz, PA; Newport Beach, CAProduct RecommendationsSony, Timbuk2
Webwww.magnetic.com/solutions/merchandising/mybuysMagnetic (fka MyBuys)San Mateo, CAProduct Recommendations
Emailwww.monetate.com/products/email/monetateMonetatePhiladelphia, PAMonetate for EmailProduct RecommendationsMacys, QVC, Dick's Sporting Goods, ModCloth, Freshpair, Brooks Brothers, Cornerstone, Moosejaw
Webwww.nosto.comnostoNostoHelsinki, Finland; BerlinProduct RecommendationsVolcom, Frederick's of Hollywood, PureHockey, PuraVida braceletsThey charge 4-1.25% of sales they generate depending on volume.
Emailwww.ometria.comometriaOmetriaLondon, UKOffer OptimizationSMB
Emailwww.optimove.comoptimoveOptimoveIsraelOffer Optimization1-800-Flowers, eBags, Adore Me.
Webwww.peerius.compeeriusPeeriusLondon, UKProduct RecommendationsTommy Hilfiger, Topshop, NotOnTheHighStreet.comAcquired by Episerver
Emailpushmarket.compushmarketPushMarketSan Francisco, CAProduct RecommendationsSMB
Webwww.qubitproducts.comqubitQubitLondon, UK; New York, NYProduct RecommendationsTopshop, bebe, BCBG
Emailrare.iorarelogicRareLogicOttawa, ONProduct RecommendationsSMB
Webreflektion.comreflektionReflektionSan Mateo, CAProduct RecommendationsDisney, Converse, Uniqlo, Marmot, Toms, Sur La Table
Emailwww.remarkety.comRemarketyNew York, NYProduct RecommendationsSMB
Emailrejoiner.comrejoinerRejoinerNewport, RIRule-based triggered emailsFootJoy, GUESS, Pad & Quill, KontrolFreek, Hydro FlaskFull Service
Emailretailrocket.netretail-rocketRetailRocketMoscow, RussiaProduct RecommendationsVans, Otto, Groupon
Emailretentiongrid.comretentiongrid-2RetentionGridBerlin, GermanyProduct RecommendationsSMB
Emailwww.retentionscience.comretention-scienceRetention ScienceSanta Monica, CAOffer OptimizationTarget, Fingerhut, BCBG, Dollar Shave Club, Draper James
Emailwww.retentionscience.comretention-scienceRetention ScienceSanta Monica, CAProduct RecommendationsTarget, Fingerhut, BCBG, Dollar Shave Club, Draper JamesSemantic analysis of product metadata
Webwww.richrelevance.comrichrelevanceRichRelevanceSan Francisco, CAProduct RecommendationsSears, Target, Saks, Best Buy, L'Oreal, Build.com, Wine.com, Backcountry.com
Emailwww.sailthru.comsailthruSailThruNew York, NYProduct RecommendationsJustFab, Jackthreads, ahalife, Alex and Ani, Betabrand, everlane, Busted Tees
Emailwww.salecycle.comsalecycleSaleCycleSterling, VAProduct RecommendationsForever 21, DKNY, Levi's, IKEA, Sony, HP
Emailsmarterhq.comsmarter-remarketerSmaterHQ (fka Smarter Remarketer)Indianapolis, INProduct RecommendationsFinishLine, Chico's, Eddie Bauer, Kate Space, Bloomingdale's
Emailwww.smartfocus.comsmartfocusSmartFocusLondon, UKProduct RecommendationsMacys, HP, Timbuk2, Freshpair, Levi's, SpeedoAcquired PredictiveIntent
Webretail.strands.comstrandsStrandsBarcelona, SpainStrands RetailProduct RecommendationsPanasonic, Giggle, Ashley Stewart, Discount Dance Supply, SkyMall, Zenni
Emailwww.tellapart.comtellapartTellApartSan Francisco, CAProduct RecommendationsOverstock.com, Wayfair, Revolve, OnlineShoes, eBags, ModCloth, OneKingsLane, Men's Wearhouse, Cafepress, HayneedleAcquired by Twitter
Emailwww.windsorcircle.comwindsor-circleWindsor CircleDurham, NCProduct RecommendationsL'Oreal, CafePress, evo.com, TeeTurtle
Emailzaius.comzaius-incZaiusBoston, MA; Leesburg, VAOffer OptimizationNine West, Polyvore


A Guided Selling solution walks an online shopper through a series of questions and selections to help him narrow down the choice of products. Although other guided selling solutions exist, to be included here, the solution has to also be personalized based on other observed behavior for this shopper and not just rules-based and the same for all shoppers.
Offer Optimization solutions deliver the right offer to the right customer leveraging predictive models to increase the likelihood of a sale or increase the order size. The focus here is on the general offer (such as a discount or free shipping) and not on specific products.
Solutions in this category personalize the search and site navigation experience for each visitor, influencing sort order of products, or which categories are made more prominent, etc.
Product Recommendations shown on a product page or sent via an email are the most common type of predictive marketing. Solutions here choose which products to show to whom based on predictive models.
Solutions in this category show personalized offers to visitors using retailer-configured rules typically based on retailer-defined segments as opposed to using machine learning techniques.
These solutions focus on making it easy for retailers to send properly-timed emails to customers such as for shopping cart abandonment, but don't use predictive models to recommend the right products in such emails.

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